Challenge to solve: Complete Brand Development and Positioning

For more than a decade, World Immigration Network has been delivering professional services in providing visas in diverse categories such as study visa, visitor visa, business visa, and working visa. We assist students in pursuing overseas education in universities in USA, UK, Australia, New Zealand, Canada, Switzerland, etc.

Since this industry is competitive, so World Immigration Network wanted to stay a step ahead. And for World Immigration Network, the challenge was in positioning themselves as a leading provider of visa services powered by the strength and innovation of a large, multi-national network. Having worked with various brands and transforming their businesses, Daksha Digitas was engaged to develop a fresh market positioning and customer value proposition that customers could invest their time and trust in.

Outcome

Daksha Digitas adopted an approach that included internal engagement, brand strategy and design. Our team was assigned for various deliverables such as logo design, flyer, standee, brochure, social media and video services. Our team of professionals worked directly with the WIN Board and Marketing teams to come up with a cohesive strategy and direction that complements their work and helps position them for future success in premium markets and abroad.

We communicated the brand’s key attributes of service excellence effectively whilst ensuring as a brand, WIN is always grounded and practical. Conclusively, World Immigration Network was able to strategically position itself with an engaging new market proposition, popularly as a brand with one unified purpose.